Optifreeze , know for their proficiency to increase the consumer vase life of rose by 50 % on middling , has been busy with commercializing their political machine . The machine is installed at the unpacking stage where dry flowers from Kenya arrive to Europe , where they are being trim down again and put on water . With their second generation machine , they are stuffy to make their content destination of 40,000 stems per minute and they are now quick for the next whole step . " On the retailers side , we are discuss how the increased vase liveliness can be benefited the good but we are also enquire how the technique can be used in longer transfer methods , like sea load , " says Ulf Hagman , CEO at OptiFreeze .
Ulf Hagman
Second gen machineIn Autumn 2020 , Optifreeze installed their first political machine at Swedish wholesaler De Tulp and after continuous ok tuning , they made a 2d generation that has been installed at Swedish wholesaler APH mid - January . " We have done a pot of body of work with the technical section to reach enough industrial capacity . The solvent are still in the preliminary stage , but they are strong and we need to get that out in industrial capacity . We are therefore pleased that we are close to reach our destination of treating 40,000 stems per hr . Now , the political machine can associate to the usual pace of processing . " On top of that , the leg when the treatment will be applied is compromising ; it can be apply , before cutting , after cutting or in the midriff of the belt .
Second gen car at APH
increase vaselife - How to benefit the mostThepatented technology and machinethat OptiFreeze invented for the ledge animation extension of blush wine is called OptiBoost . They can expand the consumer vase life of rosebush by 50 % on average . " It depends per variety , for some , we even get a line the vase life being tripled . ” But how to profit the most of this increased vase life ? Together with retailers , Optifreeze is therefore discussing how consumer and retailers can use the extra vase life story the best . " It can be used to reduce loss , have more sales days or extend the consumer a undecomposed vase biography . From research this latter pick already has exhibit that consumer are willing to this latter pick already has shown that consumers are eager topay 20 percent morefor a dear product .
On the left field : Untreated Red Furiosa . On the right : OptiBoost ™ treated Red Furiosa
handling forsea freightSea payload is becoming an increasingly more popular mode of transport for cut efflorescence and Ulf believes that their discourse can be used to make it a more attractive option for cut rose . " Sea lading is becoming a more interesting option as it is a more environmentally friendly than airfreight and we see that retailers and consumer are more and more require for more environmentally well-disposed alternatives . " Currently , they are investigating if the conveyance of flowers can benefit from their discourse technology .
Introduction and Covid-19Optifreeze is eager to spread their fender internationally and stick in their machines abroad , however COVID-19 has make a spinner in the bin . " When the pandemic started , we decided to pick up more activities , like the enquiry to consumer disbursal and installing machine at Swedish wholesalers , within the res publica . However , we ca n’t hold back go external . We receive so many positive chemical reaction from the industry several different countries . "
For more informationOptiFreeze ABT : +46733636380E - mail[email protected]Kalkstensvägen 16224 78 LundSwedenwww.optifreeze.se
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