For two geezerhood now , De Ruiter has been trialing their varieties at Anniroses in Tabacando . They moved to this positioning because of the altitude . " We wanted to bring all variety to the conditions most farms are in " , allege Juan Pablo Rengifo , Sales Manager at De Ruiter Ecuador Roses . Currently , they are make a new office and expect it to be finish in about three months . FloralDaily had the chance to see to it out their new and differently lay out test and show greenhouse and learn more about their selection mental process .
Show and trial greenhouseThe show and test greenhouse of De Ruiter is free-base at the 17 ha Ecuadorian rose farm Anniroses in Tabacando . It covers an arena of 1.6 ha and is located at an altitude of 2,900 meter above ocean level . The altitude was one of the main reasons for their move . " At our former location , we were at an ALT of 2,500 metre above ocean storey , an altitude that is lower than that on which most farm are ground - 70 percent of the yield area of pink wine is at an altitude of 2,900 meters . So , to show them how the varieties will develop at the majority of farms , we adjudicate to take care for a location with a higher altitude . " Now , they are trialing and showcasing their diversity on a higher altitude , at Anniroses , and are currently building their government agency at this emplacement .
From left to right : Örjan Hulshof , Heather Macaluso of SAF ( also pay heed the Expoflores tour ) , two come up growers from Mexico , María Fernanda Chauca of Expoflores , Oscar Peters , Juan Pablo Rengifo and Juan Jose Salas of De Ruiter .
Differently laid out test and show greenhouseThe layout of the trial and show greenhouse of De Ruiter is a chip different . " normally , the commercial variety and codification are presented on an individual basis ; the commercial varieties in the show glasshouse and the codes in the test greenhouse " , explain De Ruiter ’s Director Oscar Peters . " In this greenhouse , we make up one’s mind to constitute them interchangeably and therefore open up a bit of our process to the 1 visiting us . "
And this transparency is also seeable when seeing the seam . All the specs - like color , head size of it , root length productivity and so on - of the variety in the bed are number on a showing at the beginning of the bed . Moreover , also a Browning automatic rifle chart of the length distribution is visible on this display . " It shows the productivity in percentage per length . "
extract processSo , when natter the show and trial glasshouse , the excerpt mental process is on-going . Annually , from the 100,000 crossings made in the Netherlands , just about 3,500 code are trialed in this glasshouse and usually 10 to 15 potpourri remain , explain Peters . " It is a tremendous unconscious process of 6 to 7 eld on average . "
Oscar Peters explaining the selection process
And , the ' chilling ' thing is that it is not about what you pick out , but what you contrive forth . " It might have been a succeeder . " So , to obviate such situations , De Ruiter has got into more interaction with the mountain range and its growers . " When you understand the strand , it will lead in a better portfolio . "
Juan Pablo Rengifo showing Born Free , a new flushed rise variety show that was introduce recently .
selling conceptsAfter selecting , trialing and commercializing the right varieties , De Ruiter ’s job is not done . Over the last year , they centre more on pushing their varieties towards the end of the range and created marketing concepts around their motley . For the South American variety , for exercise , they created the 4x4 concept - lie in of four main colors ( crimson , lily-white , yellow , pink ) - and for the East African grocery the " Colour " big five concept - starting with De Ruiter ’s five successful Red rose varieties in East Africa , today in Kenya they also have the white , yellow , pink and orange Big Five . " In line with what De Ruiter stands for , produce flower business , it is , next to strategizing with our stakeholder on future global market place trends , all important to introduce marketing conception " , says Örjan Hulshof , Sales and Marketing Manager at De Ruiter .
IFTFDe Ruiter and its concept will also be present at theIFTFin Vijfhuizen , the Netherlands . During this exposition that takes place from November 7 - 9 , many of their varieties will be on show and displayed per continent in a 147 m2 open standstill invention where De Ruiter welcome their invitee during three day . " We have created a still and creative rack design where beside grower also wholesale troupe , importers , retail companies and flower stores sense drawn to take a look at the mathematical product , conception and figure while enjoying a collation and a drink . "
For more informationDe Ruiterwww.deruiter.com
© FloralDaily.com/Elita Vellekoop
