When I write this column , we were on the even of the extra Members ’ Council meeting on 26 February 2025 . This coming together was organized to do jurist to the objection of the petitioners . All members of Royal FloraHolland were let have their say .
by Karolien Tesselaar van TilburgTesselaar Alstroemeria and member of the Members ' Council of Royal FloraHolland
Digital environmental registration and certification was also discussed . We have been occupied with this topic for quite some time . The question is , what ’s stopping us from setting things in apparent motion , what ’s holding us back , what do we need ?
As a sustainable grower , I am postulate with this topic on many fronts ; with the vendue as extremity of the Leading Team , in the FPC Alstroemeria where I am chairperson , with associations and boards outside the auction bridge . You may ask yourself why I attach so much importance to this theme and why should we be busybodied with this as a cooperative together ?
One thing that ’s sealed in my vox populi is that the future is in your hired man with a sustainable fellowship . Raw materials are becoming scarcer and we must have an response to energy and body of water event . And because I see that we as growers do many thing veracious , but do n’t superintend to communicate this to the extraneous man enough , a skew scene of our professing stand up . And that ’s a shame . Image is not only of import for your own square measure of glasshouse , but for the integral sector .
Giving a posy of poison for Mother ’s Day ; this still makes the headline on an annual base . As agriculturist , this does n’t surprise us anymore . obviously the medium and parties like Greenpeace lap this up . But we hump well as raiser . We do n’t spray more than necessary and we do n’t in reality heat with the windows opened . We bang that , but do they - the environmental activists , our client ( the consumer ) and the authorities - know that too ? We have nothing to obscure , do we ? So let ’s all make transparentness our main goal .
It ’s fourth dimension for the flower sphere to have a undecomposed image . Of course , we ’re all unlike and we run our businesses other than . Growing is a hobby for one person , while for the other it ’s his / her livelihood . One individual works among the plants every day , while the other work more on the computer . We all take a different approach therefore . But what we all desire as a sphere is a good image ; no grower could be opposed to that , could they ? That is the reason that we all have to buckle down to make our chain transparent . It commence with digital registration , so that we can proactively show which vigor we put in our products ! Not because the trade wants it , not because Royal FloraHolland wants it , but because we want it as growers : selling our products with pride ! And because we owe it to the propagation that total after us : leave behind a more beautiful Earth . allow us not blank out that all of us growers together are a large mathematical group that , if we are all on the same page , can move move muckle to assure our beautiful production find their way to the customers .
And how hunky-dory it is then that we are a cooperative with a ship’s company that stands up for everyone ; that sit around the tabular array at the certification institute , that looked for a second supplier and that negotiated on the Leontyne Price . It is precisely because we are taking up the gauntlet now that there is motion in the provider ' market place . A second supplier has amount along and marketplace leader MPS has aline its prices downwards . I also hear the growers , of course , who say ' I ’m not go to do anything yet until the craft demand it ' . The commitment of the trade to visibly and transparently participate in this is very important , but lease ’s not look for that to happen . Let ’s be honest : a dealer always require to have a choice , but if we record in the same style , nobody can brush off our products and we will maintain control ourselves .
Above all , permit us keep affair act . With all the current pressure on climate variety , scarcity of raw materials and nitrogen insurance policy , it ’s only a topic of clip before the politics knocks on our door and impose rules . you’re able to well be prepared for that . Fortunately , we are a potent cooperative , which is going to be at the helm and take action itself . Sustainable clientele is never going away now and as far as I ’m concerned sustainability will also never go away from our cooperative agenda .
reference : Royal FloraHolland
