Last calendar week marked the ninth variant of Myplant & Garden , which has grown into one of Italy ’s largest B2B horticultural craft fairs . Year after twelvemonth , it continues to expand . This year , the fair saw increases in size , exhibitor , and visitors compared to last year , with FloralDaily on site to capture our traditional exposure study .
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Record breaking editionAt Fiera Rho Milano in Milan , more than 800 companies—50 more than last twelvemonth — showcased their products across 55,000 m² of exhibition place ( +5,000 m² compared to last yr ) . Most exhibitors were from Lombardy , Veneto , Tuscany , and the Netherlands . The trade show receive almost 27,000 , which is about 2,000 more than the previous year .
More and more flowersWhat primitively start as a trade fair for the green sphere has now evolved into an exhibition showcasing both plant and flowers . There were a draw of stands from growers and exporters of slashed flowers , admit Italian ranunculus and Dutch tulip . For the first time , roses from Kenya and Ecuador were also on display . The fair attracted many professionals from the floral industry , including numerous bridal florists , who were excited to see the flower shows where top florists demonstrate their skills .
Made in Italy ’s track record growth and international challengesAt the opening move of the fair , the 1st National Report on the Floriculture Sector – promote by Coldiretti , Assofloro , and Myplant , and conducted in collaboration with Centro Studi Divulga and Istituto Ixé – was presented , confirming another historical milepost for Italian product . In 2024 , the sector reached a production note value of € 3.3 billion , mark the highest time value ever , with a 3.5 % increment from the late twelvemonth and a 30.8 % increase over the past decade .
export played a key role in this growth , closing the year at € 1.3 billion , in the first place to France , the Netherlands , Germany , Switzerland , and the UK . This confirmed the high lineament of Italian production , a distinguishing agent recognise worldwide . Italy ranks as the secondly - largest European exporter and the third - largest spheric exporter .
Despite its economic grandness , the sphere faces outside challenges , including mood wavering ( 65 % of businesses reported being dissemble by uttermost atmospheric condition events in the past three years ) and rising production and transport costs ( +83 % for energy , +45 % for plant food , +29 % for seeds and seedlings since 2020 ) . Additionally , unfair contender from low - cost imports that do not stick to the same phytosanitary ( 75 % of the companionship review in the report have been affected by a phytopathology in the past three age ; the spread of raw phytopathology is a problem report by 36 % of the companies ) , environmental , and labor touchstone remains a headache .
The sphere ’s impact extends beyond economics ; it also contributes to societal well - being . The benefits of green spaces on health and tone of life history were highlighted in various conference featuring scientists , researchers , journalists , and top institutional representatives .
A " fleeceable screw thread " ran through many of the discussions , traverse issue from sport to urban planning , biodiversity to enfranchisement .
Myplant & Garden Middle East"We are proud to be recognise as ' the event that honors Italian floriculture and beyond , ' " conclude Randazzo . " We take our character as the sector ’s reference distributor point badly and are excited for the next version : Myplant & Garden Middle East in Dubai and the 10th variation in Milan , February 18 - 20 , 2026 . "
Myplant & Garden Middle East will take place at the Dubai Exhibition Centre from November 15 - 17 , 2025 . This will be the first Italian green sector just in Dubai and the only consequence dedicated to the ornamental green supply chains in the Middle East . And advance signals also came from emptor from Asia ( led by China ) , America , Oceania , and Africa , along with 125 foreign society formally pre - accredited at the fair . "
© FloralDaily.com/Elita Vellekoop
