How do you keep houseplants active ? Exactly how much weewee does that plant need , and how much light ? belike , that ’s a intimate question for plant life owners . The answer : a flora detector that is virtual , of good quality , and low-priced for b2b . Dirk Beijer ( Bunnik Creations ) conceive that it was feasible , and he set to work .
Dirk during Novae Fabula , where he presented the industrial plant sensing element
A quest"I am always search for Modern interesting products to storm my customers , who in turn can also make their customers happy , " say Dirk . antecedently , he was working on adata projectfor Bunnik Creations . " After all , you require to keep flush and flora alive , and a plant sensing element assist to achieve this goal . The idea is not new , there are many of them on the market already . Nevertheless , we did n’t find what we were looking for . Often , sensing element were either cheap with little result , or really overpriced with excellent public presentation . The more expensive ones might be of interest to consumers , although we think the quarry radical unforced to yield € 30 or even € 70 for a plant life detector is humble . However , this purchase price would simply be too high for growers and retail merchant such as garden center . "
" At Bunnik Creations , we then started looking at the possibilities . finally , we focus on the most important needs of a plant : urine and light . Temperature is also significant , but we left that out due to the price . Moreover , this information is in the app that come with the sensor . Customers only have to plug away the sensor into the plant . Thanks to the information that is provide by the sensor in the app , they can keep the flora alive longer . "
icon from the promotional cinema
Everything in the appThe app also offer information that is not evaluate by the sensor . " In the app , there is an overview showing the detector and the plant that it is in . Each plant life can be looked up in the app . One can add multiple industrial plant , and thus multiple sensing element , to the app . The app also take all sort of worldwide entropy about the plant . For example , how often it want prey , how best to repot it , what to do in case of harmful insects , and the temperature . It also let in a regard inclination . So you could contain which plant are available and which one you still desire in the future . For the customer this is just fun , but for garden center it is a sales opportunity when they place a direct link in a banner in the app . Or they can put banners around Christmas or Easter . That way of life , they make the customers generate . "
Dirk continues : " No personal data is shared . We can not see who use the sensor or where it is used . Nothing is seeable about the drug user . However , you could for exemplar see that of the 100,000 sensors sell about 50,000 are in a pachira . Then , you may also see that half of them have used the sensor for a cactus after a sure time . So a garden center field can see which plant is chosen , and answer to that with a banner after 5 workweek . "
Customer brandingThe app comes along with the sensing element , and is offer for devoid . A garden center can put the app under its own name in the App Sstore or Play Store , stimulate it their own product . " Before we deliver the mathematical product , the app can be wholly adapted to the garden center field ’s house stylus . Even ironware can be give a unlike look if postulate . In other news , the plant detector still remain a unique ware for each garden heart . Nothing denote to Bunnik Creations either , so the product is really for the client . "
" If the client wants it , we can ply them with a plant life , pot , and sensor , and even a display and overnice packaging . It is all possible . However , customer can also do this by themselves if they wish to , " Dirk says . " Not only the app , but also the sensor can be individualise . Garden centers can put their logotype on the industrial plant sensor , to note an example . If they favour not to utilize recycled plastic , it ’s also potential to utilize bamboo or woods . In term of design , we went for a minimalist design in dissimilar colors . But we can also offer them in the shape of a leaf , for example . "
Interesting actions"Often garden centers extend deduction that are something like ' get three , pay one ' or ' this € 10 works with decorative raft now for € 5 only ' . The margin suffers , and the retailer has to trade more because the price is lower . Instead , you could present a furtherance like : ' usually € 10 , but now € 15 include a plant sensor worth € 20 ! ' This chip in a customer a cocksure feeling , as they have a new mathematical product at a skillful price . In gain , the nursery and the garden center benefit from a nice new product and have more gross profit . What ’s more , it give a garden middle a good mental image , and they bring a opus of introduction that client like , " he says .
In the shop"The idea is that the sensor is deliver along with a plant to garden centers and at nurseries . Currently , the sensors are suitable for jackpot size 12 to 14 , but we are also form on a larger interlingual rendition suited for pot size 21 at a good price . expose a flora sensor in the garden centerfield can be done in various ways . Think of hanging the plant sensor in boxwood on a sale rack with a readable streamer next to it . Another opening is to place the sensor in a parcel with a plant and a can as a kind of gift wrapping . Based on customer requirement , a lot is possible . " Dirk conclude , " This is a Cartesian product that is fun for both the consumer and the retail merchant . "
For more information : Bunnik CreationsHyacintenweg 372665 NC - Bleiswijk , the NetherlandsTel : + 31 10 - 521 4055[email protected]www.bunnikcreations.nl
© FloralDaily.com/Mirthe Walpot
