Since opening its glasshouse doors in 1976 , Pleasant View Gardens has worked hard to assist its customers become more successful – introducing unexampled genetic science , industrial plant , and programs to give its customers a free-enterprise boundary . And in 1992 , this mission crystallize in the formation of Proven Winners , a cooperative effort to breed better plants . plant create to be more disease - resistant , longer - long-lasting , with greater vividness retention , and higher garden performance than average plants . And , today , that focussing has helped grow Proven Winners into North America ’s # 1 consumer plant life brand .
But making the top spot need much more than just the proper soil , sunlight , and water . It took an investment in the brand itself . A testament to this consignment was the on the face of it radical decision in 1995 to take all Proven Winners plant to carry Proven Winners stigmatize tags . For the first clock time , consumers would know which plant life carried the superior genetics and greater functioning feature of Proven Winners plant . And now , after tenner of brand name building that ’s deliver important cognisance at the retail level , Pleasant View Gardens introduces the Complete Package Program for 2022 . This new program leverage the strength of the Proven Winners brand across all Proven Winners plants , admit annuals . So , there ’s dead no doubt that when a nurseryman picks up a touch white Proven Winners branded container and shred that the industrial plant they ’re getting is 100 % , undeniably Proven Winners .
We ’ve worked for decades making the Proven Winners firebrand synonymous with ‘ exemplary quality and performance ’ . take that the entire parcel these plant amount in be brand Proven Winners is the obvious manner to give consumers the peace of nous they merit , ” affirms Pleasant View Garden ’s National Sales Manager , Andy Huntington . Without a full branded package , consumer would often doubt what they were getting . Now , that uncertainty will be removed , and they can walk into a garden center , find the Proven Winners display and publicity , and purchase with total assurance , ” nod Huntington .
As with any mark , ocular eubstance is a critical component to making it stronger . Just ask the likes of Coca - Cola , Apple , and Nike . And the end result live on well beyond mere uniformness , as the self-colored presence of the Proven Winners mark extradite bottom - telephone circuit results for retailers . With strong Proven Winners branding , retailers are capable to draw the rewards of increase awareness and need that drives quicker turns , allows for premium pricing , and at long last deliver bully lucrativeness . Team that with the more than 10 billion Proven Winners marketing impressions made each year , and the Proven Winners ® blade will undoubtedly maximize retail merchant success impress ahead .
“ While we realize some may feel uncomfortable with the implementation of the Complete Package Program because change is sometimes challenge , we hope agriculturalist and retailer will continue to trust in us and in the long - terminus benefits that will come in as a answer , ” end Huntington .
For more informationPleasant View7316 Pleasant St. Loudon , NH 03307603-435-8361www.pwpvg.com
