Maersk has been offering the option of sending blossom by sea from Kenya to Europe for some sentence now , but it is only recently that this military service has been refined and actively promoted . “ After years of developing and examination , we have proven that we are now capable to give birth a viable ‘ Ocean Product ’ for flowers that work out , ” says Carl Lorenz , Managing Director , Eastern Africa orbit , at Maersk . On top of their sea product , they now also offer an death - to - ending service and lately started to consolidate cargo .
Christopher Kulei - Managing Director , Sian Flowers Group of Farms , one of the farms that is shipping amount of their flowers via ocean .
Advantages of ocean freightAccording to Lorenz , there are two independent advantages . “ Firstly cost , ocean freightage is typically 40 % cheaper than melody freight . second , there is the environmental aspect . sea cargo is 70 - 80 % more environmentally friendly ( study are still being conclude to determine more precisely how much ) than air loading . And when then talking about shipping flower by ocean from Kenya , Maersk has something that is prove and really works ; spoilage rates for ocean shipments on our vessel this year , for example , are around 2 - 3 % , which is similar to air travel loading . So , having the ocean as a more cost - effective way to get prime to grocery store makes Kenya more private-enterprise as a flower - originate hub . ”
“ A feasible ocean production for flowers”“Over the preceding years , we have develop this muscle on the back of the avocadoes that we ship to Europe , which are also reliable and transportation fourth dimension - sensible perishable payload . We now have an ocean product that works for flowers , and that is the backbone . ”
In addition to the sea product , Maersk offers a truly end - to - end service in that they offer packing material , exile , tradition religious service , and visibleness through their Captain Peter product . “ This allows customers to cut across positioning , temperature , humidness , and atmospherical level of their container . ”
What ’s raw is that Maersk now offers a ' less than a container load ’ ( LCL ) product , where they consolidate around a dozen shipper ’ cargo into one container . “ Not all shippers can fill an entire container every calendar week , so the LCL product realise absolute sensory faculty for boutique exporter . We manage the packing ourselves to ensure all cargo is cooled together . We undulate out this service for flowers over the last two month , and so far , we have achieved cracking success , Lorenz explains .
Future for ocean freightLorenz expects the requirement for shipping flowers by sea to grow from year to year and quite exponentially for Maersk . “ This is for two ground , firstly , we now have a Cartesian product that forge and makes sense for our customer , and second , because right now , we are only scratch the Earth’s surface . To put this into view , if we were to convert all the flower exports to sea container , the market place would be around 500 or 40’equivalent units ( FFE ) per week . So far this class , we ’ve shipped less than two weeks ’ worth of efflorescence loading by ocean , so there is a lot of room for growth . Air freight will still run a major persona , but the sea has all the ground to make up . Additionally , with our new LCL service , we will attract the interest of more flower exporters . ”
Dispel any myths about shipping peak by oceanNext workweek , on November 8 , Lorenz will be one of the panelist at the Flowers by Sea Conference that will take place just prior to the IFTF Trade fair in Vijfhuizen , the Netherlands . During this conference , he and the other panellist will be necessitate question from the audience , aiming to dispel any myths about shipping flowers by sea , foreground the benefits and talk about how Maersk has something that is proven and really works .
International Floriculture Trade Fair ( IFTF)Then , from November 9 - 11 , Lorenz and his squad will take elaborate discussion with their customers on the benefits of the ocean during theIFTF2022 . “ This will hopefully drive an increased ingestion of flower by sea , which will be good for our client , good for the environment , good for us , and good for Kenya . ” Eager to learn more about Maersk and their ocean product ? you could find them at stand number D2.17 .
For more information : MaerskCarl Lorenz , Managing Director , Eastern Africa AreaE - Mail:[email protected]www.maersk.com
© FloralDaily.com/Elita Vellekoop
