During quarantine , the behavior of the US consumer changed . So , how will the future of gardening situation COVID-19 expect like ? 2021 Garden Trends Report , The Great Reset , of Garden Media Group , propose a peek into what will be trending in the horticulture in 2021 and beyond . And this twelvemonth ’s variant is particularly exceptional as it is their 20th anniversary written report .
Special and challenge yearFor Katie Dubow , the twelvemonth already started out especial as she officially took over as the owner and president of the company from her female parent Suzie McCoy . This also meant that she would publish the first Garden Trends Report without her female parent on her side . At Garden Media Group , they were well on their direction with the Garden Trends Report 2021 and then , COVID-19 attain the world . Consumer behavior speedily changed , also in horticulture , resulting in the squad set out all over again in March . " While much has change within our industry and out , we were still eager to report the trends . We had to argufy many trends we had identify and probe shifts in behavior during the quarantine . Then we set out predicting how these fault would shape the future of gardening . "
" The heavy Reset"How the existence will change post - COVID-19 remains to be seen . But Katie Dubow , president of the trendspotting firm , state one thing is for sure : We are in the center of A Great Reset . And this is therefore also the theme of this year ’s report . " The closure hold everyone the opportunity to alter things and to build back better communities . People were able-bodied to dispatch the reset button and more importantly , multitude were able to slow down , enable to pluck up gardening . " According to Dubow , the grounds why people were not gardening is that they were so over - schedule . " It is a spare-time activity and a hobby is all about the contest for the great unwashed ’s clip . When there are no other hobbies to go to , like hockey , soccer , lawn tennis and so on , there is time for horticulture . "
2021 Garden Trends Report
Spending more clip in the gardenAs a result of the pandemic , different enquiry showed that the manufacture in the US picked up between 16 - 24 million new gardeners , many under the age of 35 twelvemonth . Other studies bring out who the client is ; that they are concerned in produce nutrient as well as that they are interested in shorten lawn and develop pollinators . On top of that , more and more hoi polloi no longer see the garden as a decor for their household , but see it more as an extra elbow room outdoors . These are just some of the trends advert in the report that are await to continue to increase next year .
breeding is keyIn the US , many mass did not only spent a fate of time in their garden , they also induct a muckle of money in it . Therefore , Dubow does not expect the people not to give up horticulture in the get years . " This yr , many people stayed at abode during the holiday and many determine to invest the money that was mean for vacations in their garden , like buy a trampoline , blistering vat , piece of furniture , plants , and so on . They created their own vacation daub in the garden . "
However , even though , she does not require the consumer to go on holiday en masse shot next year , it is authoritative to educate them well to maintain the horticulture trend . " As an industry , it is important let the consumer succeed . bring home the bacon them with the correct products and selective information is cardinal . We call for to learn the forbearance . An early gardener , for exemplar wants verbatim effect , while an experienced gardener knows that it might take a while till a plant flowers or gives fruit . As there are so many new gardeners , it is therefore significant that offer them the quickly rewarding varieties , so the smaller varieties . "
2021 Garden Trends ReportIn the tendency account , six industry trends have been reported that are expected to going to shape the future post COVID-19 , push business strategy pivots , and create a duty period in abode and work design . The 2021 Garden Trends Report Highlights :
Click here for the 2021 Garden Trends Report .
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