“ It is good to halt and think ” , Micha Danziger told us . While in the halls of the Expo Aalsmeer the sales booth were being cook for the IFTF , which vex underway today , in an adjacent room the Floriforum was held . A assorted crowd of growers , traders , retail and logistics gathered to share their thoughts on the future of the industry . And there ’s a mass to think about : Brexit , CRISPR - Cas , and the interrogative : how do we get the consumer to buy more flowers , sooner at a high Mary Leontyne Price ?

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Higher pricesBranding is a agency to increase the price . Everyone knows Heineken and Coca Cola . But to brand flowers , that ’s a routine more difficult . Marco van Zijverden of Dutch Flower Group : " That beer or Colon tastes the same everywhere , but the quality and characteristic of flowers are different everywhere . "

The Brexit is another subject field of interest . Jonathan Ralling of Flamingo Horticulture commented on it , but " just like everyone else I do n’t know what the plans are . The flower industry is all about that ' what if ' question . You always ask to a have a Plan B. Brexit is one of the obstacles that move us toward research fresh markets . "

LogisticsPieter Elbers , CEO of KLM , was invited to spill about the logistical future of the industriousness . The airliner go through a difficult time period , with the number of cargo planes die from 11 back to 4 . Nevertheless , Pieter assured the audience that flower transport stay on authoritative to them .

Pieter Elbers , CEO of KLM

10 % of all cargo is comprised of flowers , primarily from Ecuador , Colombia and Kenya . Although KLM is draw near its limit with 500,000 flying movement , increment is still possible by working more efficiently . That ’s why he calls on stakeholders to shape together .

BreedingMicha Danziger of Danziger and Hans van den Heuvel of Dümmen Orange spoke about product innovation . The latter was peculiarly intransigent . " We ’ve been breeding tulips in the Netherlands for 400 years now , and the summons has n’t changed one bit . That ’s why we keep escape into the same problems , like fusarium . Therefore , we invest in way to hotfoot up the breeding process , so we can be ahead of the disease . "

Micha Danziger and Hans van den Heuvel

Dümmen Orange works together with various vegetable breeders . Han : " Thirty years ago , they already start breed varieties that are resistant to the most common diseases . That ’s where we need to be headed as well . " Marco van Zijverden is pleased to hear that . " Yes , it ’s let to face pretty , but it also has to add economic value with a foresighted vase life , resistance and such . We benefit more from that than from a color or shape that ’s just a tad different . "

Of of course , CRISPR - Cas was touched upon as well . The EU sees this breeding method acting as genetic alteration , and for that understanding it ’s not allowed . Dümmen Orange recently protrude grammatical construction on an R&D center in De Lier ( Netherlands ) . Moderator Simone van Trier wondered whether that was a full idea . Hans responded that while he would have it off to expend CRISPR - Cas , there are still plenty of other technologies to introduce with .