Royal FloraHolland is taking a 50 % interest in Blueroots , by which a joint venture will be launched . This joint speculation is seen as a joint investment in enhance the outside free-enterprise position of the Dutch floriculture industry .
Participating trading company will be now connected via Blueroots to the digital ecosystem of Royal FloraHolland , which consists of Floriday , FloraMondo and FloraXchange . In this way , the entire supplying will be link up to the ERP systems of the enter trading companies via Blueroots , as a result of which affiliated trading companies will be able-bodied to collect and purchase supply apace and immediately .
David van Mechelen ( CFO Royal FloraHolland ) , Steven van Schilfgaarde ( CEO Royal FloraHolland ) , Cees van der Meij ( chairwoman of the Supervisory Board of Blueroots ) , Marco van Zijverden ( CEO DFG ) , and standing in the back Harry Brockhoff ( CFO DFG ) .
We are joining violence in a unique wayCees van der Meij , chairman of the Supervisory Board of Blueroots : " We are joining forces in the digital growth of our sector in a unique way . This collaboration goes further than a digital link . This model makes further data interchange potential , so that each player in the range of mountains can optimise its own business mannequin . "
Collaboration is the key to successSteven van Schilfgaarde , CEO Royal FloraHolland : " In this way , we are establishing a digital ecosystem for the outside floriculture industry . Within this joint venture , we will be cooperate with trading companies and members , our growers , on the national and outside competitory position . Collaboration is the key to succeeder ! We have all work out hard to reach this . "
Increasing opportunities and more penetration in salesThe consequence of the joint venture is that the sales opportunities via Floriday will increase further for growers . In addition , they will gain more perceptivity into incisively where their Cartesian product are deal . This is the unique time value proposal Blueroots once begin with . Data exchange throughout the strand will soon be potential in a modern way via the so - called API structure that will be rolled out as received by Floriday . The trading companies behind Blueroots will reach access to the entire provision of blossom and plant life , and a mod digital ( API ) link , via this collaboration .
unattackable , efficient , external and digitalIn summation , those companies will also have admission , via the API , the screens of FloraMondo and FloraXchange , to the service innovations that are produce on the program , such as the ' obstetrical delivery from Malcolm stock ' overhaul . These services will before long be accessible both via the screens in FloraMondo and in FloraXchange , but also flat from the ERP packages of the trading companies . The manoeuvre principle here is to have a digital marketplace , which is as secure as possible for the market , effective and outside .
origin : Royal FloraHolland
