Dümmen Orange and the Avalanche+ agriculturist cooperative are extending their partnership for at least another four years . This move is intended to strengthen the market position of the Avalanche+ roses even further in the coming stop .
From left to right wing : Koen Stigter ( Product Manager Rose Dümmen Orange ) , Karel van Rijn ( Board fellow member for the Avalanche+ growers ' cooperative and rosaceous grower )
Although Dümmen Orange and the Avalanche+ co-op were already regard in a quislingism hold up until 2022 , Karel van Rijn ( Board member for the Dümmen Orange grower ' conjunctive and rose agriculturalist ) and Koen Stigter ( Product Manager Rose at Dümmen Orange ) bless a declaration to extend the partnership to 2026 in a celebratory meeting . Karel van Rijn had this to say about the collaboration : ' Obviously , stretch the contract say something about the success we ’ve already enjoyed . We ’ve been working closely with Dümmen Orange since 2013 . ’
The Avalanche+ co-op consists of a select group of Dutch agriculturist . Around 25 % of the Dutch production expanse for track roses is dedicated to Avalanche+ . Internationally , the rose is a popular heyday for special events such as royal and celebrity marriage and decorations in Vatican City .
Koen Stigter is very pleased with the extensive contract : ' The successful partnership involving Dümmen Orange and the Avalanche+ growers begin back in 2013 , so we are also looking ahead to working together on promoting such a bang-up product in occur class . The Avalanche+ cooperative consists of the best come up cultivator in the existence : people consecrate to supply consumers with a top - quality merchandise every 24-hour interval of the year . It ’s an honor for Dümmen Orange to work with these growers and to share in building our future . The advantageous characteristics of Avalanche+ will also make it the first choice for a white mount in the years ahead . '
Karel van Rijn added : ' Together , we create professional marketing communication theory . The brand awareness for Avalanche+ is 100 % among European florists . latterly we conduct a prominent survey among flower store in Europe , which showed that most of them lead off buying more Avalanche+ pink wine during the last two years . Another important element in the partnership , of course , is the exclusivity provided by our growers ' cooperative . We are among the very few in our sector that have managed to found a strong blade . That ’s really fantastic . Ronald Grootscholten at Florpartners has been managing the collaboration . Since this kind of partnership requires self-governing and professional direction , we know we ’re in good hands with Florpartners . '
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