The 2021 Plant Life Balance Trend Report is here .

To inspire Australian plant - lovers – both new and experient – to continue to fill their family and outdoor space with industrial plant in 2021 , the Plant Life Balance team is presently execute a spacious scale medium relations campaign , bear by societal media and further blog content to ‘ inflate ’ the report , keep greenlife top of mind , and promote the wellness and well - being welfare of plants .

fund by Hort Innovation using baby’s room industry marketing levy , the reputation was developed through the   ‘ industriousness extension and maturation of Plant Life Balance ’   ( NY18005 ) project , cultivate to promote the value of greenlife in Australian homes , businesses and broader community .

The Plant Life Balance team will soon be hosting an industry - facing webinar to ‘ unpack ’ the course and put up direction on how you’re able to get the most out of the report in your greenhouse business marketing efforts , as we calculate to further build the need for greenlife . Stay tune for details on joining this webinar .

2021 Plant Trend ReportAccording to the in vogue   Plant Trend Report , 2020 realise an increase in Australia ’s passion for both being in nature and home gardening , a trend that experts anticipate will continue into the forthcoming class .

The 2021 Report research how COVID-19 provide an opportunity for Australians to transform their homes and working spaces with greenlife and connect more with nature .

To gather data , the Plant Life Balance squad conducted a marketplace inquiry study with over 1,000 Australian greenlife consumers who purchased a plant or tree in the last 12 months , 17 nursery industry expert , and psychoanalyze 100 sources of international , mainstream and specialist publications to better understand hoi polloi ’s exchange relationship with plant during the global pandemic and its impact on next trends .

in the end , they wanted to find oneself out :

From this , the team identify the following five key plant trend for 2021 :

tendency 1 : rejuvenation where we workAs up to 60 % of Australians are require to split their working time between working from home and the office , flexible arrangements or hybrid working models are here to stay for many Australian . harmonize to the inquiry , 2021 will see the great utilisation of greenlife in those workspace to enhance productiveness .

vogue 2 : A daily dose of vitamin G(reen)The screen background enquiry and interviews perform through this sketch , attain that during the pandemic most Australians used their home as a space for relaxation , heedfulness or fitness . The Plant Life Balance squad predict that nature - based praxis and remedies will be used to bid relief and complement these action .

Trend 3 : The lessons of natureAs Australian families spent more time inside due to COVID-19 , many children lost their day-to-day connector with nature . However , the demand for time outside and ‘ nature play ’ increase during this catamenia and 2021 will see nature being embraced as an workaday instructor to complement erudition within the nursing home .

course 4 : Introducing , ‘ The flora - ertainer’According to the report , when nurse at domicile , masses will look to add plants to all scene of entertaining whether that be through nutrient garnishing , board fix or adding to décor .

tendency 5 : produce for the glowThe report foretell that many Australians will continue to grow their own nutrient in 2021 , as a elbow room to achieve greater ‘ internal fulfilment ’ and feelings of security .

So please feel destitute to use the Plant Life Balance Trend theme in your merchandising efforts in FY21 and beyond and keep an eye out for more communications from the Plant Life Balance team .

And do n’t forget to download the 2021 Plant Trend reporthere !

For more information on Plant Life Balance , head towww.myplantlifebalance.com.au .