The International Association of Horticultural Producers ( AIPH ) has published a brand - new report which investigates the future of the globose ornamental horticulture manufacture .
The International Vision Project ( IVP ) report , titled ‘ Ornamental Horticulture , A Growing Industry ? ’ , is the very first of its kind and aims to identify the main future drivers and inhibitor to regulate ornamental horticultural product up to 2030 .
The report is published by an AIPH Steering Committee , made up of a team of outside horticultural expert . AIPH Secretary General , Tim Briercliffe , says : “ With exact and dependable word , the industriousness can set up and design more effectively for changes that are likely to be realize in the future tense . ”
For the very first time , a global picture is provide to the industry . The report researches the economics of the ornamentals industriousness , socio - economics in city and identify three substantial worldwide demographic demand radical – ‘ the new big scattergood ’ . By canvass specific geographical position and market place segment , the report uncovers that real per capita disbursement on ornamentals is far greater than previous reports have presented using national average figures . The paper is also capable to provide specific analysis on of import variable factors such as consumer cost elasticity , major life issue ( nuptials , funerals etc . ) and public spending on Rosa Parks and urban unripened spaces which is particularly relevant in an increasingly urbanising world .
The report ’s findings should serve the industriousness develop adequate policy arrangements to help optimize future deal flows . Industry actor can utilise the resultant role to support their businesses and market intelligence to search future mart and consumer segments .
“ It is clear that change in need and output is inevitable . Over the next few decennium , a number of macro instruction - ingredient will cause consumers to go dissimilar lives and make different purchasing decisions from the multiplication before them and this is going to impact the demand for ornamental ” state the paper ’s generator and project manager Joep Hendricks .
This report is the first of a number of theme that will be published by AIPH as part the International Vision Project . Two further reports title : ‘ imaginativeness on Production Developments ’ and ‘ emerge Domestic Producers in China ’ will be usable after this year .
The AIPH International Vision Project is funded by Productschap Tuinbouw , Royal FloraHolland and the Taichung City Government .
For more information : aiph.org / the - international - visual sense - undertaking
